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Welcome to MRM Consulting

MRM Consulting is a Customer Reference Management Specialist. We provide customized reference management tools and services to support enterprise customer reference programs and professionals.

The demand for customer references has been strongly growing over the past years. According to a survey by the IT Services Marketing Association, 52 percent of IT buyers make purchase decisions based on referrals from colleagues.

At the same time management of customer reference data and tracking of reference activities has become more complex, specially on a worldwide basis. Increased sales activity results in the increased demand of more and stronger references. Customers that are potential references demand a deeper relationship with vendors in order to becoming a reference. The generation of metrics gains importance with the growing visibility of customer reference programs within their own organizations.

We partner with customer reference professionals to develop customized solutions which address these challenges.